These three print ads contain visual metaphors that make the tragedy of marine mammal captivity visceral and hard to ignore. The heavy weight sans-sans serif and black vignette match the hard hitting and sombre tone of the message.

ADVERTISING

WEBSITE

This immersive experience takes the audience on a journey into the captive mind, drawing comparisons between human prisons and ocean mammal aquariums like Sea World.

THE TRAVELING MUSEUM

The entrances are lined with prison bars and a path leads through exhibits depicting captive whales and humans to free ones.

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DOORDASH: Advertising Campagn